Case Study
RZmarket
Product Page
Optimization
Optimize product page for RZmarket from messy layout to looks professional and CRO focused. With the new optimization layout we achieve 1% more conversion and we get $20USD more conversion rate from usual. Visitor checkout more products than before after the product page optimization.
+1%
more conversion
2X
AOV increase
UX
OPTIMIZED
07
Client Situation
Client was getting lower conversion rate and AOV was just $19USD. The client was looking for a way to increase the conversion rate and AOV. Which was the main pain point of client.
What I Did
01
First, I analyze the product page thoroughly. I identify the pain points and any missing elements on the page. Based on that, I create a checklist of blocks that need to be added to the product page.
02
I have added the Trustpilot block on the product page to increase the Trust score with the customer. Because trust is the first key element for a customer.
03
I’ve added 30 days return policy block on the product page. This block showcases the importance of return policy. Most customers are confused about whether they are able to return this order on that. In that case, I’ve added this policy.
04
I’ve added a Low Stock Alert on the product page. This leads to adding curiosity in the customers to purchase this product ASAP. This plays an important role in increasing the conversion rate.
05
After adding all important blocks on the product page, the next thing I did was to improve the pricing layout. Which means that I’ve added the % off badge with the price, and then I’ve increased the font size of the pricing for better visibility.
06
Before, the description was showing on the product page without a collapsible row. This leads customers to scroll a lot to view the product page completely. This is why I make sure it is visible in the collapsible row.
Results & Impact
2X
Conversion Rate increased
With the new layout of the product page, we get 2X more Conversion.
+40%
User Engagement
Better UI and UX increased time spent and interaction.
↓ Drop
Checkout Abandonment
Improved cart and checkout flow reduced user drop-offs.
↑ AOV
From $19 to $39USD
After the product page optimization we gain $20USD more Average order value.
Visual Showcase
Desktop View
Mobile View
